Connecting travelers with Central Asia's master artisans to preserve traditional crafts and create meaningful cultural exchanges.
CraftnCulture was founded in 2024 by Yusufbek and Julia, a husband-wife team passionate about connecting travelers with authentic Uzbek culture. After Yusufbek spent 4 years in Poland, they returned to Uzbekistan with a vision to bridge Eastern and Western markets.
Today, we have built partnerships with over 30 artisans across Uzbekistan's most famous cities — Tashkent, Samarkand, Bukhara, Khiva, and the Fergana Valley. Each partnership represents a commitment to preserving centuries-old craftsmanship.
Our mission is simple: give travelers hands-on access to master craftspeople while providing artisans with fair income, market exposure, and global recognition for their skills.
Together with our co-founder Sanjar, we're building a platform that celebrates Uzbekistan's living heritage and creates meaningful cultural exchanges.
We partner directly with master artisans and their families, ensuring genuine cultural exchange and traditional techniques.
85% of marketplace proceeds go directly to artisans. We pay fair workshop fees and support sustainable craft practices.
Every tour and workshop supports the continuation of centuries-old crafts threatened by industrialization.
We keep groups small (max 12-15) to ensure quality instruction, personalized attention, and minimal tourism impact.
Co-Founder & CEO
Originally from Uzbekistan, Yusufbek lived in Poland for 4 years before returning home with a vision to connect travelers with authentic artisan experiences. He leads business development and has built partnerships with over 30 artisans across Uzbekistan's famous cities.
Co-Founder & Creative Director
A Polish entrepreneur with a deep love for Central Asian culture, Julia co-founded CraftnCulture in 2024 with her husband Yusuf. She curates authentic experiences and manages brand strategy, ensuring every traveler gets meaningful cultural connections.
Co-Founder & Operations Director
A master entrepreneur with extensive experience in real estate and managing multiple businesses, Sanjar oversees day-to-day operations and ensures seamless execution of tours and workshops across Uzbekistan.
Workshops Facilitated
Artisan Partners
Travelers Hosted
Paid to Artisans
Tourism license application in progress
30+ artisan partnerships across Uzbekistan
Operating in UNESCO World Heritage cities
B Corporation certification (In Application)
Join us for an immersive workshop or multi-day tour and become part of our story