About CraftnCulture
Connecting travelers with Central Asia's master artisans to preserve traditional crafts and create meaningful cultural exchanges.
Our Story
CraftnCulture was founded in 2024 by Yusufbek and Julia, a husband-wife team passionate about connecting travelers with authentic Uzbek culture. After Yusufbek spent 4 years in Poland, they returned to Uzbekistan with a vision to bridge Eastern and Western markets.
Today, we have built partnerships with over 30 artisans across Uzbekistan's most famous cities — Tashkent, Samarkand, Bukhara, Khiva, and the Fergana Valley. Each partnership represents a commitment to preserving centuries-old craftsmanship.
Our mission is simple: give travelers hands-on access to master craftspeople while providing artisans with fair income, market exposure, and global recognition for their skills.
Together with our co-founder Sanjar, we're building a platform that celebrates Uzbekistan's living heritage and creates meaningful cultural exchanges.
Our Values
Authentic Experiences
We partner directly with master artisans and their families, ensuring genuine cultural exchange and traditional techniques.
Fair Trade Practices
85% of marketplace proceeds go directly to artisans. We pay fair workshop fees and support sustainable craft practices.
Cultural Preservation
Every tour and workshop supports the continuation of centuries-old crafts threatened by industrialization.
Small Group Focus
We keep groups small (max 12-15) to ensure quality instruction, personalized attention, and minimal tourism impact.
Meet Our Team
Yusufbek Mukhiddinov
Co-Founder & CEO
Originally from Uzbekistan, Yusufbek lived in Poland for 4 years before returning home with a vision to connect travelers with authentic artisan experiences. He leads business development and has built partnerships with over 30 artisans across Uzbekistan's famous cities.
Julia Drzymala
Co-Founder & Creative Director
A Polish entrepreneur with a deep love for Central Asian culture, Julia co-founded CraftnCulture in 2024 with her husband Yusuf. She curates authentic experiences and manages brand strategy, ensuring every traveler gets meaningful cultural connections.
Sanjar Karimov
Co-Founder & Operations Director
A master entrepreneur with extensive experience in real estate and managing multiple businesses, Sanjar oversees day-to-day operations and ensures seamless execution of tours and workshops across Uzbekistan.
Our Impact
Workshops Facilitated
Artisan Partners
Travelers Hosted
Paid to Artisans
Certifications & Partnerships
Tourism license application in progress
30+ artisan partnerships across Uzbekistan
Operating in UNESCO World Heritage cities
B Corporation certification (In Application)
Ready to Experience It Yourself?
Join us for an immersive workshop or multi-day tour and become part of our story